There is an insatiable thirst in our industry for size. For decades, small family companies dominated the petroleum industry providing…
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Every smart business owner knows their degree of business success rests with the quality and skills of their employees. But…
By James B. Fisher The title of this month’s column does not relate to the “chic, politically correct” advertising series…
By James B. Fisher BIG changes mean (by their very nature) major revolution. In baseball, home runs (while powerful and defining)…
If you’re in the propane business, you may feel a little left out at times in our newsletter. We don’t mean…
By James B. Fisher While waiting on a hotel elevator in Groton, Ct. (home of our submarine fleet) a Navy…
By James B. Fisher As often happens, a customer recently contracted with us to assist them in evaluating some of…
One of my greatest joys is when clients discover strategies and develop game plans that result in market domination. What…
When is the last time you considered the link between your employees’ performance and your company cash flow? If you are…
Most marketers are trying to achieve greater operational efficiency, but the only way they measure their company’s progress is by…