One of the most exciting developments in software to happen in years is the new “push” type technology that facilitates…
Articles
All articles
The answer to this question lies in setting up logical profit centers or divisions within your company, and then good…
With end of year fast approaching, now is a great time to take a hard look at your inventory and…
The other day a marketer called me because he and his CFO were working on a lubes bid. It was…
In a recent Meridian national growth survey to our 3,700 plus clients, 92% reported they wanted to grow volume. When…
When marketers ask me my opinion on the state of the industry, I usually shock them with my answer. I…
Marketers in the WPMA states continue to experience sweeping changes. As both the refiner and marketer competitive landscape evolves, marketers…
Lurking underneath even the biggest, fattest bottom line is what every marketer hates to face or even think about –…
What exactly do super successful marketers do differently? Before I answer that question, let’s get clarity on what’s super success…
I’m concerned about two widespread industry trends with the potential to put unsuspecting marketers out of business. Literally. While not…